Enhancing Efficiency through Content Strategies
Adi Janowitz shares Hibob's content strategy, from classic user knowledge base, through an online community, and industry-specific content.
Content Creation and Personalization Strategies
Or Guz talks about prioritization of content topics, content creation collaborations, and our favorite topic these days: AI and automation.
Guiding Customers: Today and in the Future
Effie Mansdorf talks about the touch points in which content has been instrumental in scaling Support and CS teams today and in the future.
Enhancing Customer Interactions via Internal Knowledge Base
Nir Cohen shares how he improved customer-facing interactions by developing an internal knowledge base.
Creating Effective Content for Your Target Persona
Jan Young talks about creating content tailored to your target persona, and how to use a neuroscience-based approach to maximize its impact.
Scaling and Gamifying Customer Training
Boaz Gordon highlights Centrical's innovative approach to customer education through a gamified and personalized program.