How NYC Media Lab automatically-created news videos

"Trenario offers the future of storytelling. This is the future of delivering news. The ability to switch between digital anchors and simulate a news studio is impressive."

Steven Rosenbaum, NYC Media Lab



NYC Media Lab connects media and tech companies with NYC's universities to drive innovation and entrepreneurship. NYC Media Lab generates R&D and knowledge transfer by creating an open innovation ecosystem for emerging technology applications in the industry. Steven Rosenbaum, executive director at NYC Media Lab, chose Trenario’s digital hosts to create video summaries for the popular “DataDownload” newsletter.

Key Results

  • Drive engagement: The highly realistic TV-like videos improve content consumption and drive engagement on social media.

  • Save time and money: Trenario's platform creates video automatically from existing content. No need for scriptwriting, recording or video editing.

  • New horizons: NYC Media Lab can now expand their video offering in areas where they haven't been able to incorporate video before.

The Challenge Organizations that run newsletters as communication and marketing tools, understand the importance of embedded video clips. Video content has been shown to significantly improve marketing outcomes, especially when it comes to millennials and younger generations. These audiences prefer video over text. Unfortunately, video creation for newsletters has been challenging, as there were only two options to do that:​

  • Animated or text-overlay videos: You could make a short video clip by mixing images with some texts and background music. The outcome will miss the human touch and flow of the story. It will also require viewers to concentrate on reading texts rather than listening to human narration.

  • Live-action videos: You could have a presenter read the newsletter to the camera. Nevertheless, video production takes both time and expenses and may require a scriptwriter, video editor, and presenter.

The Solution With Trenario, NYC Media Lab can now deploy a virtual TV-studio that delivers presenter-led videos based on their newsletters. With no extra cost and time spent, they can offer additional video content that will accompany their professional content. The main benefits of using Trenario:​

  • Digital hosts: Trenario offers a wide range of digital hosts, languages and accents to address cultural diversity. NYC Media Lab selects avatars as digital anchors to deliver summaries of their newsletters.

  • Virtual studio sets and design templates: Trenario's platform comes with professional studio sets and design templates. NYC Media Lab defines the look & feel and style that support its brand.

  • Automatically produced videos: Trenario's AI-driven platform analyzes the existing newsletter and automatically produces a highly realistic TV-like newsflash with digital anchors.

Here’s an example of a newsletter summary from NYC Media Lab generated by Trenario.


How Would You Describe Trenario?

"Trenario offers the future of storytelling. This is the future of delivering news. The ability to switch between digital anchors and simulate a news studio is impressive."